Lafayette Fashion’s latest prints are inspired by images and references from the past, but with a contemporary look. It’s a way to make consumers feel comfortable and confident with familiar aesthetics, but spoken in a language with modern nuances.
These types of prints give brands options inspired by a known graphic tradition, which is an especially opportune business move in times of major global changes, when the look of this type of print generates a feeling of security.
A modern-day Belle Époque
As the name says, this print is inspired by the Belle Epoque, a time of transition between the 19th and 20th centuries. The pattern has a very feminine feel with its celebration of nature. It’s inspired by classic European gardens, the traditional graphic art of apothecaries, and the tapestries of that time period. The illustrations are characterized by flowers such as pink and lilac peonies, and are rich in detail. Petal colors are managed in a way that gives greater depth to the print, while the pearl gray background with touches of blue is a neutral tone easy to combine with other colors. Each element in the image is intentionally arranged to be perceived as a traditional tapestry.
From Hawaii with love
This print is inspired by the historic motif called Aloha. This traditional word from the famous Pacific island paradise takes us back to Hawaii’s heyday – the 50s – when surf and retro aesthetics were popularized with Hawaiian shirts, leis, and hula dancers. This print picks up on many elements of the island’s landscape and tropical flowers. Hibiscus, birds of paradise, coconut palms, and endemic species come together in a print that speaks the ideal language for swimwear.
A modern classic
This print incorporates flowers along with geometric patterns and stripes and dots, making it very versatile. A soft tone of sienna green stands out among its range of colors, together with off white tones and salmon pink accents. One of the pluses of this print is that it works wonderfully for men and women, and it can be used for garments as well as for accessories.
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